|TOTAL WEEKLY DISTRIBUTION||13,000|
|AVERAGE READERS PER COPY||3.25|
|VISITS PER MONTH||250,000*|
|UNIQUE VISITORS PER MONTH||70,000|
|PAGE VIEWS PER MONTH||500,000|
|AVERAGE PAGES PER VISIT||2.94|
|AVERAGE ANNUAL HOUSEHOLD INCOME||$68,000|
|AGE | AVERAGE AGE – 41 YEARS|
|86%||HAVE A COLLEGE DEGREE OR HIGHER|
|75%||SOME COLLEGE OR HIGHER|
Newspapers «7 Days» and «Aidas» are independent publications representing Russian
and Lithuanian speaking communities in Greater Chicago Area.
Over last 20 years we became one of the major reliable sources of information, news and advertisement.
On a weekly basis we provide our readers with a package of the high quality journalism and advertising designed to keep our readers informed and involved in the matter of community and national life.
All Information is gathered through our correspondents in the United Stated and journalists in Russia, Lithuania and other countries.
Our authors are well known among Russian and Lithuanianspeaking readers throughout the world.
Initially I was very skeptical of spending part of my limited ad budget on advertising in media directed to our ethnic communities, but that is history now. I’ve gotten more business from Ethnic Media than any other advertising I’ve done in my career. Consistent advertising really works! I’m glad I didn’t dismiss the opportunity.
From the beginning, there was no question that we would place our advertising in «7 Days» and «Cikagos Aidas» and on their respectable websites. Advertising with Ethnic Media outlets has provided us direct contact with our key demographic. Your newspapers are the first place people turn for important local news as well as seeking various services. The ads are working perfectly! I love how these guys have mastered such a user friendly way of advertising. I’m impressed!
Ethnic Media outlets have proven to be a very valuable - and affordable - connection to the community. I know my advertisement in their newspapers and websites is working because clients frequently mention it by name. By having a platform to write articles on important health issues geared towards real people and also my name and picture in the ad with a newspaper coming out each week, the public is seeing me and my message over and over again. I find that when I speak to someone new, they recognize my name and face which brings instant credibility.
I have used the advertising services of Ethnic Media for 20 years now and we have built very good working relationships along with a fantastic rapport. The staff here always goes the extra mile to ensure they give me the service I require. I am now extremely busy as a result of advertisements and promotions I had in Ethnic Media. I will continue to use their services for many years to come due to the value for money and excellent personnel service provided.
I first became familiar with «Cikagos Aidas» in the community where I live. I had seen «Aidas» available in local restaurants and other places and was drawn to the paper for a couple of reasons, mainly the quality - strong colors of the print naturally grab your attention. More importantly, you are drawn to it because you are likely to see a picture of your neighbor or perhaps someone else you know and all the important local news. This gives a strong sense of community and as a businessman I see an opportunity there. I know our people read this newspaper and I know they see our ads - and this is the chief reason I advertise in «Cikagos Aidas». Plus, with a great discount system we were able to get an opportunity to advertise our services in Russian newspaper «7 Days», we have ability to provide services to new community more business meant more money and that is the great investment. Like other businesses, my advertising money is limited - and this is where I want to spend it, because I get the results.
We truly appreciate Ethnic Media advertising services. It is nice to know that we have an ally who understands our business model and our needs, and who has the right media tools to deliver the goods. We have amazing working process that saves us money and frees up more of our time to concentrate on other parts of the business.
I would like to share with other businesses the value of advertising with Ethnic Media Greater Chicago Area. Advertising dollars as we all know are precious and we have got to use them wisely. I swear by those guys! Also, the sales and design staff have always been incredibly responsive and helpful, making the process as smooth as possible - and that is a major plus in my book!
Elegance is not the abundance of simplicity. It is the absence of complexity.
Printing your way to success.
ETHNIC MEDIA DISPLAY ADVERTISING SIZES AND RATES PER ISSUE / PER NEWSPAPER
|Units Sizes||Descriptions||Dimensions||Open rate||12 weeks
||Full Page||9,33 in X
16 Units H
V or H
|9,33 in X
16 Units V
V or H
|9,33 in X
||1/4 Page||4,583 in X
V or H
|2,207 in X
||1/16 Page||2,207 in X
||1/32 Page||2,207 in X
|run-of-site (ros) advertising||$10 cpm||$8.50 cpm||$7.25 cpm|
SOCIAL MEDIA IS FASTEST GROWING METHOD OF REACHING OUT PEOPLE FOR YOUR BUSINESS
*SOME RESTRICTIONS MAY APPLY
When a reader visits 7days.us or aidas.us, they are given the option to visit our mobile site or use our app as well as our desktop site. Their device then remembers their preferences for future visits. We offer ad placements on our mobile site as well as in our app to keep readability at a maximum for the viewer. Ads are rotated between the top and bottom positions, and we allow only 2 clients at a time with 50% share of voice for each.
STARTING $100 A MONTH
Our Home page banner is the top choice of clients seeking an instant response from readers. It’s the placement we use ourselves for extra announcements. Only one client is accepted at a time, and your home page banner appears on the home page during your run period.
STARTING $100 A MONTH
INSIDE PAGE BANNER
The clients who want to boost their name recognition or to run a full-scale ad campaign choose this banner. Its placement assures your ad is always noticed. Only one client is accepted at a time, and your Inside page banner appears at the bottom of every article on our site during your run period.
STARTING $75 A MONTH
GENERAL ADVERTISING POLICIES AND CONDITIONS
The advertising general conditions shall apply to all advertising. «Ethnic Media Verbum» reserves the right
to determine the proper classification of all advertising submitted for publication.
«Ethnic Media Verbum» follows strict credit policies. Payment in advance, by the Monday prior to Friday publication, is required of all advertisers, except those who signed a Contract with the Publisher. Various Discounts are available. A Table of available Discounts is attached.
«Ethnic Media Verbum» does not charge for normal typesetting and layout work, or for the sizing and/or screening of photographs and most artwork.
The rates outlined in the attached Prime Rate Card apply to advertising for retail stores and services, real estate, restaurants, clubs, theaters, and other local enterprises. A separate National Rate Card lists charges for national advertising.
The advertiser assumes full responsibility for the accuracy of the content (including text and illustrations) of all advertisements published and for any claims arising there from. The advertiser represents and warrants any advertising material submitted is truthful and complies with all applicable laws and regulations.
«Ethnic Media Verbum» will not knowingly accept advertisements or advertising materials that are, in its sole judgment and discretion, objectionable or offensive, fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which place persons, organizations or firms in a false light.
For the mutual protection of the paper, its advertisers and its readers, «Ethnic Media Verbum» reserves the right to revise or reject any advertisements or advertising materials which it, in its sole judgment and discretion, considers to be objectionable or offensive in subject matter, phraseology or layout.
Publisher reserves the right to insert the word «Advertisement» above columns in ads simulating editorials to indicate paid advertising. The words «Political advertising» will be printed over each column of any political advertising. The cost for the space of each of the above shall be included in the cost of the advertisement.
All advertising prepared by «Ethnic Media Verbum» is and remains the property of «Ethnic Media Verbum». All advertising copy that represents the creative effort of «Ethnic Media Verbum» and/or the utilization of creativity, illustrations, labor, composition or material furnished by it is and remains the property of «Ethnic Media Verbum», including all rights of copyright therein. Advertisers cannot authorize photographic or other reproductions, in whole or in part, of any such advertising copy for use in any other medium without the Publisher’s express written consent.
A camera-ready or electronic version of your advertisement can be obtained for your own use or for submission to another publication for $35 plus the cost of media. Acknowledgement of copyright should be made in any copy or reprint with a notation that the design and art work involved in producing the ad belongs to «Ethnic Media Verbum».
We strive for accuracy and take errors seriously. If accidental errors should occur, however, we do our best to correct them as soon as possible, which is why we ask our advertisers to let us know of any such instances without delay. Please alert us to the need to correct an error prior to its reprinting in the second or following insertions. The newspaper will be able to give you credit for the first insertion only.
All accepted advertising is subject to approval by the Publisher. «Ethnic Media Verbum» reserves the right to refuse or cancel any advertisement or advertising material at any time, including that which, in its sole judgment and discretion, is not in the best interest of its readers, or is fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which places persons, organizations or firms in a false light.
Payment is required four (4) days before publication, unless prior approval from «Ethnic Media Verbum» credit department. A $25 fee will be charged for all returned checks. A 10% monthly finance charge will be added to all past due balances.
Payment is due with acceptance of advertising, four (4) days before publication; unless a contract has been signed with the Publisher and credit with «Ethnic Media Verbum» has been established. If the newspaper’s credit department approves such credit, advertisers will be billed on a monthly basis, with payments being due on billed accounts no later than ten (10) days of receipt of invoice.
Prime-rate ads can be cancelled without penalty at any time before 5 p.m. on Monday, prior to their publication on Friday, with the exception of Contract-rate ads. Any cancellations made between 5 p.m. Monday and 5 p.m. Tuesday prior to their Friday publication, will be charged 25% of the current cost of the ad. No cancellations can be accepted after the Tuesday deadline.
Preferred deadline for the receipt of all advertising materials is Friday, seven (7) days before publication.
Ads, advertising copy and space reservations will be accepted, however, until 3 p.m. on Wednesday prior to
their publication on Friday.
When space has been reserved and paid for by Monday, electronically submitted press-ready ads can be accepted until 1 p.m. on Tuesday prior to their publication on Friday. No cancellations or changes can be accepted after 5 p.m. on the Monday prior to Friday publication.
All ad proofs are approved by advertisers. Proofs for new ads, or proofs including changes to already published ads should be submitted no later than Tuesday, three (3) days prior to their publication on Friday.
If the advertiser has not informed «Ethnic Media Verbum» staff of any changes in their ads or advertising copy by noon (12 p.m.) Wednesday, the newspaper assumes that the ads/advertising copy have been approved for publication.
Major holidays generally cause deadlines to fall one business day earlier.
83 West Main Street, #102, Lake Zurich, IL 60047
+1 877 702 0220
+1 866 710 0220