The advertising general conditions shall apply to all advertising. «Ethnic Media Verbum» reserves the right to determine the proper classification of all advertising submitted for publication.
«Ethnic Media Verbum» follows strict credit policies. Payment in advance, by the Monday prior to Friday publication, is required of all advertisers, except those who signed a Contract with the Publisher. Various Discounts are available. A Table of available Discounts is attached.
«Ethnic Media Verbum» does not charge for normal typesetting and layout work, or for the sizing and/or screening of photographs and most artwork.
The rates outlined in the attached Prime Rate Card apply to advertising for retail stores and services, real estate, restaurants, clubs, theaters, and other local enterprises. A separate National Rate Card lists charges for national advertising.
The advertiser assumes full responsibility for the accuracy of the content (including text and illustrations) of all advertisements published and for any claims arising there from. The advertiser represents and warrants any advertising material submitted is truthful and complies with all applicable laws and regulations.
«Ethnic Media Verbum» will not knowingly accept advertisements or advertising materials that are, in its sole judgment and discretion, objectionable or offensive, fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which place persons, organizations or firms in a false light.
For the mutual protection of the paper, its advertisers and its readers, «Ethnic Media Verbum» reserves the right to revise or reject any advertisements or advertising materials which it, in its sole judgment and discretion, considers to be objectionable or offensive in subject matter, phraseology or layout.
Publisher reserves the right to insert the word «Advertisement» above columns in ads simulating editorials to indicate paid advertising. The words «Political advertising» will be printed over each column of any political advertising. The cost for the space of each of the above shall be included in the cost of the advertisement.
All advertising prepared by «Ethnic Media Verbum» is and remains the property of «Ethnic Media Verbum». All advertising copy that represents the creative effort of «Ethnic Media Verbum» and/or the utilization of creativity, illustrations, labor, composition or material furnished by it is and remains the property of «Ethnic Media Verbum», including all rights of copyright therein. Advertisers cannot authorize photographic or other reproductions, in whole or in part, of any such advertising copy for use in any other medium without the Publisher’s express written consent.
A camera-ready or electronic version of your advertisement can be obtained for your own use or for submission to another publication for $35 plus the cost of media. Acknowledgement of copyright should be made in any copy or reprint with a notation that the design and art work involved in producing the ad belongs to «Ethnic Media Verbum».
We strive for accuracy and take errors seriously. If accidental errors should occur, however, we do our best to correct them as soon as possible, which is why we ask our advertisers to let us know of any such instances without delay. Please alert us to the need to correct an error prior to its reprinting in the second or following insertions. The newspaper will be able to give you credit for the first insertion only.

AD APPROVAL BY PUBLISHER

All accepted advertising is subject to approval by the Publisher. «Ethnic Media Verbum» reserves the right to refuse or cancel any advertisement or advertising material at any time, including that which, in its sole judgment and discretion, is not in the best interest of its readers, or is fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which places persons, organizations or firms in a false light.

PAYMENT TERMS

Payment is required four (4) days before publication, unless prior approval from «Ethnic Media Verbum» credit department. A $25 fee will be charged for all returned checks. A 10% monthly finance charge will be added to all past due balances.

BILLING AND CREDIT

Payment is due with acceptance of advertising, four (4) days before publication; unless a contract has been signed with the Publisher and credit with «Ethnic Media Verbum» has been established. If the newspaper’s credit department approves such credit, advertisers will be billed on a monthly basis, with payments being due on billed accounts no later than ten (10) days of receipt of invoice.

AD CANCELLATION

Prime-rate ads can be cancelled without penalty at any time before 5 p.m. on Monday, prior to their publication on Friday, with the exception of Contract-rate ads. Any cancellations made between 5 p.m. Monday and 5 p.m. Tuesday prior to their Friday publication, will be charged 25% of the current cost of the ad. No cancellations can be accepted after the Tuesday deadline.

DEADLINES

Preferred deadline for the receipt of all advertising materials is Friday, seven (7) days before publication. Ads, advertising copy and space reservations will be accepted, however, until 3 p.m. on Wednesday prior to their publication on Friday.
When space has been reserved and paid for by Monday, electronically submitted press-ready ads can be accepted until 1 p.m. on Tuesday prior to their publication on Friday. No cancellations or changes can be accepted after 5 p.m. on the Monday prior to Friday publication.
All ad proofs are approved by advertisers. Proofs for new ads, or proofs including changes to already published ads should be submitted no later than Tuesday, three (3) days prior to their publication on Friday.
If the advertiser has not informed «Ethnic Media Verbum» staff of any changes in their ads or advertising copy by noon (12 p.m.) Wednesday, the newspaper assumes that the ads/advertising copy have been approved for publication.
Major holidays generally cause deadlines to fall one business day earlier.