MEDIA KIT

«7 DAYS» FREE RUSSIAN WEEKLY NEWSPAPER

WEEKLY PRINT EDITION /
LIVE EVENTS / DIGITAL /
MOBILE SITE / SOCIAL MARKETING

7days.us
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«CIKAGOS AIDAS» FREE LITHUANIAN WEEKLY NEWSPAPER

WEEKLY PRINT EDITION /
LIVE EVENTS / DIGITAL /
MOBILE SITE / SOCIAL MARKETING

aidas.us
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«DETROIT 7 DAYS» FREE RUSSIAN WEEKLY NEWSPAPER

WEEKLY PRINT EDITION /
LIVE EVENTS / DIGITAL /
MOBILE SITE / SOCIAL MARKETING

detroit7days.com
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History

Founded in August 1995, newspaper «7 Days» is distributed in Greater Chicago area. We have been working with the Russian-speaking community of Illinois for over 20 years. Newspaper «7 Days» is one of the largest information sources for the Russian-speaking community.

Newspaper «Cikagos Aidas» was added to the Ethnic Media family few years later. Lithuanian Community in Chicago is the largest Lithuanian community outside Lithuania, referred to by many Lithuanian-Americans as the second capital of Lithuania. Lithuanian-Americans from Chicago have had a huge effect on both American and Lithuanian politics. Newspapers are distributed weekly with total circulation of 52,000 copies a month.

Each week more than 13,000 readers pick up «7 Days» and «Aidas» from more than 300 locations around Greater Chicago. Both websites get more than 250,000 visits monthly. We help your business to succeed by creating effective advertising, making sure you and your company are heard and noticed. When working with us, you build positive image for your current and potential customers. We also provide you with the latest news and analytical material in the Russian and Lithuanian languages.

Distribution

Every week we distribute 13,000 papers combined for both «7DAYS» and «AIDAS» and we have an audited pick-up rate of 95%. Week after week. Year after Year. Our readers are loyal and they pick up our papers.

LOCATIONS 7 DAYS AIDAS
BUFFALO GROVE1415595
CHICAGO1425855
SOUTH SIDE9201835
MUNDELEIN750350
NILES1280255
SKOKIE1030355
WHEELING1180755

Why we believe in free non-forced distribution: Free nonforced distribution is just a fancy way of saying that we put our papers where our readers can find them. Why is this important to you? It means that our readers intentionally pick up our paper every week. Our papers don’t just sit in the racks.

Our readers don’t run over them in their driveways. They don’t clog mailboxes or multiply on doorsteps. We have strategically placed our newspapers in locations you visit every day – restaurants, grocery stores, office buildings, etc. But don’t wait too long – our papers move fast!

Readership

PRINT
TOTAL WEEKLY DISTRIBUTION13,000
AVERAGE READERS PER COPY3.25
WEEKLY READERSHIP42,250
ONLINE
VISITS PER MONTH250,000*
UNIQUE VISITORS10,000
PAGE VIEWS PER MONTH500,000
AVERAGE PAGES PER VISIT2.94
DEMOGRAPHICS
MALE49%**
FEMALE51%
AVERAGE AGE41
AVERAGE ANNUAL HOUSEHOLD INCOME$68,000
HH$100K+12%
COLLEGE DEGREE86%
*Source: Google
Analytics, July 2014
**Source: Target Group Marketing, June 2014

Editorial Content

BREAKING NEWS / CHICAGO – ILLINOIS / US POLITICS / US ECONOMY / RUSSIA / ISRAEL / LITHUANIA / EUROPE / INTERNATIONAL NEWS / HEALTH / MEDICINE NEWS / CULTURE / FASHION / HOLLYWOOD NEWS / MOVIES AND TV REVIEWS / FILM LISTINGS / TRAVEL AND LEISURE / CALENDAR OF EVENTS / FOOD NEWS & LOCALITY GUIDE / CLASSIFIEDS

Stats & Demographics

Our Readership

38,000 + Regular Readers with an average HHI of $68,000*

66% make above $50k+ annually
12% make above $100K + annually
*Source: Target Group Marketing, June 2014
AGE | AVERAGE AGE – 41 YEARS
12% 18-24 YEARS
61% 25-54 YEARS
27% 55+ YEARS
EDUCATION
86% HAVE A COLLEGE DEGREE OR HIGHER
75% SOME COLLEGE OR HIGHER

THEY WANT TO KNOW MORE!

Our readers are living active, busy lives and planning purchases — they want to know more.

82%
are interested in information on dining & entertainment.

43%
are interested in women’s apparel.

27%
are interested in homes &home furnishings.

20%
are interested in men’s apparel.

INFLUENTIALS

In 2004 the Roper Institute discovered there were a group of people so powerful that speaking to them became every smart marketer’s job number one. Roper called them «influentials.» These folks told other people where to eat, who to vote for, what movies to see, what clothes to buy — and, voila, other people listened. Turns out you are twice as likely to find an influential person reading our newspapers than not. We always knew our readers were the best — and thanks to Roper, we have a study that proves it.

Authors

WHY OUR NESPAPERS ARE IS DIFFERENT

Newspapers «7 Days» and «Aidas» are independent publications representing Russian and Lithuanian speaking communities in Greater Chicago Area.
Over last 20 years we became one of the major reliable sources of information, news and advertisement.
On a weekly basis we provide our readers with a package of the high quality journalism and advertising designed to keep our readers informed and involved in the matter of community and national life.
All Information is gathered through our correspondents in the United Stated and journalists in Russia, Lithuania and other countries.
Our authors are well known among Russian and Lithuanianspeaking readers throughout the world.

Testimonials

- Ieva Markeviciute, Health Insurance Agent

Initially I was very skeptical of spending part of my limited ad budget on advertising in media directed to our ethnic communities, but that is history now. I’ve gotten more business from Ethnic Media than any other advertising I’ve done in my career. Consistent advertising really works! I’m glad I didn’t dismiss the opportunity.

- Fedor Kozlov, Law Offices of Fedor Kozlov

From the beginning, there was no question that we would place our advertising in «7 Days» and «Cikagos Aidas» and on their respectable websites. Advertising with Ethnic Media outlets has provided us direct contact with our key demographic. Your newspapers are the first place people turn for important local news as well as seeking various services. The ads are working perfectly! I love how these guys have mastered such a user friendly way of advertising. I’m impressed!

- Dr. Alexander Gorodetsky, IMED MRI and VEIN Clinic

Ethnic Media outlets have proven to be a very valuable - and affordable - connection to the community. I know my advertisement in their newspapers and websites is working because clients frequently mention it by name. By having a platform to write articles on important health issues geared towards real people and also my name and picture in the ad with a newspaper coming out each week, the public is seeing me and my message over and over again. I find that when I speak to someone new, they recognize my name and face which brings instant credibility.

- Laura Levin, Real Estate Agent

I have used the advertising services of Ethnic Media for 20 years now and we have built very good working relationships along with a fantastic rapport. The staff here always goes the extra mile to ensure they give me the service I require. I am now extremely busy as a result of advertisements and promotions I had in Ethnic Media. I will continue to use their services for many years to come due to the value for money and excellent personnel service provided.

-Andrius Pencnerovas, Baltic Auto Shipping

I first became familiar with «Cikagos Aidas» in the community where I live. I had seen «Aidas» available in local restaurants and other places and was drawn to the paper for a couple of reasons, mainly the quality - strong colors of the print naturally grab your attention. More importantly, you are drawn to it because you are likely to see a picture of your neighbor or perhaps someone else you know and all the important local news. This gives a strong sense of community and as a businessman I see an opportunity there. I know our people read this newspaper and I know they see our ads - and this is the chief reason I advertise in «Cikagos Aidas». Plus, with a great discount system we were able to get an opportunity to advertise our services in Russian newspaper «7 Days», we have ability to provide services to new community more business meant more money and that is the great investment. Like other businesses, my advertising money is limited - and this is where I want to spend it, because I get the results.

- 95th Produce

We truly appreciate Ethnic Media advertising services. It is nice to know that we have an ally who understands our business model and our needs, and who has the right media tools to deliver the goods. We have amazing working process that saves us money and frees up more of our time to concentrate on other parts of the business.

- Irina Bondarenko, Pelican Travel

I would like to share with other businesses the value of advertising with Ethnic Media Greater Chicago Area. Advertising dollars as we all know are precious and we have got to use them wisely. I swear by those guys! Also, the sales and design staff have always been incredibly responsive and helpful, making the process as smooth as possible - and that is a major plus in my book!

- Arlington Toyota dealership

Ethnic media assistance with our advertising has been invaluable for us and our clients. Through your newspaper we are able to easily access our customers - Lithuanian, Russian and other communities and deliver terrific deals for them each week.

Elegance is not the abundance of simplicity. It is the absence of complexity.
Printing your way to success.

Advertising agreement

Advertising Rates

ETHNIC MEDIA DISPLAY ADVERTISING SIZES AND RATES PER ISSUE / PER NEWSPAPER

Units Sizes Descriptions Dimensions Open rate 12 weeks
3 months
24 weeks
6 months
36 weeks
9 months
48 weeks
12 months
32 Unit
Full Page 9,33 in X
11,167 in
$600 $540 $440 $400 $350
16 Units H
1/2 Page
V or H
9,33 in X
5.5 in
$300 $270 $220 $200 $175
16 Units V
1/2 Page
V or H
9,33 in X
5.5 in
$300 $270 $220 $200 $175
8 Units
1/4 Page 4,583 in X
5,5 in
$150 $135 $110 $100 $90
4 Units
1/8 Page
V or H
2,207 in X
5,5 in
$75 $70 $55 $50 $45
2 Units
1/16 Page 2,207 in X
2,667 in
$40 $35 $30 $25 $20
1 Units
1/32 Page 2,207 in X
1.25 in
$20 $18 $15 $13 $10
DIGITAL 0-49,999
impressions
50-100,000
impressions
100,000+
impressions
run-of-site (ros) advertising $10 cpm $8.50 cpm $7.25 cpm

ALL PRICES ARE PER ISSUE PER NEWSPAPER

  • Guaranteed Positioning: Back Cover 30% extra*
  • Inside Back Cover 15% extra / Inside Front Cover 15% extra
  • Centerfold 10% extra / Page Three 15% extra
  • Right-hand positioning 5 % extra
  • Guaranteed Page Positioning 5% extra
  • Design from $50
  • Translation from $50
  • Spot Color $5 extra / Full Color $25 extra
  • In combination with any quarter (1/4) page ad and bigger first page banner price starting $65
  • *upon availability

SOCIAL MARKETING

SOCIAL MEDIA IS FASTEST GROWING METHOD OF REACHING OUT PEOPLE FOR YOUR BUSINESS

  • Our job is to connect our readers with your product and services through engaging in our social networks and through Email Newsletters.
  • Social networks of Ethnic Media will help you to influence your new and existing customers.
  • By posting your updates on our social pages, you will have ability to engage with our fans and followers daily.
  • We appreciate our followers and believe in putting right information online. Our digital managers carefully curate all social postings and messaging. That is why we accept only one complimentary post per day.
FACEBOOK TWITTER GOOGLE+ PINTEREST
FREE* FREE* FREE* FREE*

*SOME RESTRICTIONS MAY APPLY

MOBILE ADVERTISING

When a reader visits 7days.us or aidas.us, they are given the option to visit our mobile site or use our app as well as our desktop site. Their device then remembers their preferences for future visits. We offer ad placements on our mobile site as well as in our app to keep readability at a maximum for the viewer. Ads are rotated between the top and bottom positions, and we allow only 2 clients at a time with 50% share of voice for each.

STARTING $100 A MONTH

PENCILBAR

Our Home page banner is the top choice of clients seeking an instant response from readers. It’s the placement we use ourselves for extra announcements. Only one client is accepted at a time, and your home page banner appears on the home page during your run period.

STARTING $100 A MONTH

INSIDE PAGE BANNER

The clients who want to boost their name recognition or to run a full-scale ad campaign choose this banner. Its placement assures your ad is always noticed. Only one client is accepted at a time, and your Inside page banner appears at the bottom of every article on our site during your run period.

STARTING $75 A MONTH

Fine Print + Policies

GENERAL ADVERTISING POLICIES AND CONDITIONS

The advertising general conditions shall apply to all advertising. «Ethnic Media Verbum» reserves the right to determine the proper classification of all advertising submitted for publication.
«Ethnic Media Verbum» follows strict credit policies. Payment in advance, by the Monday prior to Friday publication, is required of all advertisers, except those who signed a Contract with the Publisher. Various Discounts are available. A Table of available Discounts is attached.
«Ethnic Media Verbum» does not charge for normal typesetting and layout work, or for the sizing and/or screening of photographs and most artwork.
The rates outlined in the attached Prime Rate Card apply to advertising for retail stores and services, real estate, restaurants, clubs, theaters, and other local enterprises. A separate National Rate Card lists charges for national advertising.
The advertiser assumes full responsibility for the accuracy of the content (including text and illustrations) of all advertisements published and for any claims arising there from. The advertiser represents and warrants any advertising material submitted is truthful and complies with all applicable laws and regulations.
«Ethnic Media Verbum» will not knowingly accept advertisements or advertising materials that are, in its sole judgment and discretion, objectionable or offensive, fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which place persons, organizations or firms in a false light.
For the mutual protection of the paper, its advertisers and its readers, «Ethnic Media Verbum» reserves the right to revise or reject any advertisements or advertising materials which it, in its sole judgment and discretion, considers to be objectionable or offensive in subject matter, phraseology or layout.
Publisher reserves the right to insert the word «Advertisement» above columns in ads simulating editorials to indicate paid advertising. The words «Political advertising» will be printed over each column of any political advertising. The cost for the space of each of the above shall be included in the cost of the advertisement.
All advertising prepared by «Ethnic Media Verbum» is and remains the property of «Ethnic Media Verbum». All advertising copy that represents the creative effort of «Ethnic Media Verbum» and/or the utilization of creativity, illustrations, labor, composition or material furnished by it is and remains the property of «Ethnic Media Verbum», including all rights of copyright therein. Advertisers cannot authorize photographic or other reproductions, in whole or in part, of any such advertising copy for use in any other medium without the Publisher’s express written consent.
A camera-ready or electronic version of your advertisement can be obtained for your own use or for submission to another publication for $35 plus the cost of media. Acknowledgement of copyright should be made in any copy or reprint with a notation that the design and art work involved in producing the ad belongs to «Ethnic Media Verbum».
We strive for accuracy and take errors seriously. If accidental errors should occur, however, we do our best to correct them as soon as possible, which is why we ask our advertisers to let us know of any such instances without delay. Please alert us to the need to correct an error prior to its reprinting in the second or following insertions. The newspaper will be able to give you credit for the first insertion only.

AD APPROVAL BY PUBLISHER

All accepted advertising is subject to approval by the Publisher. «Ethnic Media Verbum» reserves the right to refuse or cancel any advertisement or advertising material at any time, including that which, in its sole judgment and discretion, is not in the best interest of its readers, or is fraudulent, misleading or discriminatory in subject matter, phraseology or layout, or which places persons, organizations or firms in a false light.

PAYMENT TERMS

Payment is required four (4) days before publication, unless prior approval from «Ethnic Media Verbum» credit department. A $25 fee will be charged for all returned checks. A 10% monthly finance charge will be added to all past due balances.

BILLING AND CREDIT

Payment is due with acceptance of advertising, four (4) days before publication; unless a contract has been signed with the Publisher and credit with «Ethnic Media Verbum» has been established. If the newspaper’s credit department approves such credit, advertisers will be billed on a monthly basis, with payments being due on billed accounts no later than ten (10) days of receipt of invoice.

AD CANCELLATION

Prime-rate ads can be cancelled without penalty at any time before 5 p.m. on Monday, prior to their publication on Friday, with the exception of Contract-rate ads. Any cancellations made between 5 p.m. Monday and 5 p.m. Tuesday prior to their Friday publication, will be charged 25% of the current cost of the ad. No cancellations can be accepted after the Tuesday deadline.

DEADLINES

Preferred deadline for the receipt of all advertising materials is Friday, seven (7) days before publication. Ads, advertising copy and space reservations will be accepted, however, until 3 p.m. on Wednesday prior to their publication on Friday.
When space has been reserved and paid for by Monday, electronically submitted press-ready ads can be accepted until 1 p.m. on Tuesday prior to their publication on Friday. No cancellations or changes can be accepted after 5 p.m. on the Monday prior to Friday publication.
All ad proofs are approved by advertisers. Proofs for new ads, or proofs including changes to already published ads should be submitted no later than Tuesday, three (3) days prior to their publication on Friday.
If the advertiser has not informed «Ethnic Media Verbum» staff of any changes in their ads or advertising copy by noon (12 p.m.) Wednesday, the newspaper assumes that the ads/advertising copy have been approved for publication.
Major holidays generally cause deadlines to fall one business day earlier.

Contacts

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83 West Main Street, #102, Lake Zurich, IL 60047

info@ethnicmedia.us

+1 877 702 0220

+1 866 710 0220

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